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How to Create UTM-tagged links
🔗 Base Website URL
This part of the link never changes:
🧩 UTM Parameters Explained
To track where each visitor is coming from, you’ll add the following tags to the end of the URL:
utm_source= → The platform or app the traffic is coming from
(e.g. instagram, facebook, tiktok)
utm_medium= → The type of traffic
(e.g. influencer, story, post, bio)
utm_campaign= → The name of the campaign
(e.g. launch2025, promo_drop)
utm_content= → (Optional) Used to identify the specific influencer or post
(e.g. adriana_chornenka, reel_1, alex_springlaunch)
🛠 How to Build the Link
Start with the base URL
Add a ? and your first tag:
https://emcsoft.io/?utm_source=instagram
Add additional tags using & between each:
✅ Important Notes
1. Use ? before the first UTM tag
2. Use & between each tag
3. Don’t use spaces — instead use _ or –
4. You can personalize any of the tag values however you’d like — the tracking will still work
5. The script we’re adding to your website will automatically carry these tags into the Bitrix24 CRM form when someone clicks “Apply”
📊 UTM Parameters + Bitrix24 CRM Forms | Real Client Solution (Young Fashion Show)
In this video, we walk you through how to set up and use UTM parameters to track marketing performance — using a real-world example from our client, Young Fashion Show.
They run influencer campaigns and needed to track exactly where leads were coming from across different social media platforms and channels. We show you step by step how we solved this using:
✅ UTM tagging best practices (source, medium, campaign, content)
✅ A simple link structure that works with any website
✅ Automatic UTM capture in Bitrix24 CRM forms
✅ A working script that transfers tags from website links into CRM form submissions
✅ How to view UTM data in your Bitrix24 deals
This is a hands-on, practical guide if you’re managing influencer marketing, ads, or content campaigns — and want clear attribution in your Bitrix24 CRM.
“You can also watch this video on Youtube”