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Much more than is noticed, businesses thrive better on repeat customers than fresh leads. For one thing, generating leads, converting them to customers, and having them approve a sales contract require more resources than selling to a returning customer. Also, repeat customers often become brand ambassadors because they’ll tell others about every product or service they enjoyed from you.
So, have you successfully closed that big deal but wish that your big clients return for more in the nearest future? The tips below will help you rope them in.
Understand Why They Chose Your Business
Unless your customers are direct family members, you sure do have competitors they could always choose. But something about your business made them choose you – strive to find out what that is.
Why did your customers choose to opt for your products and services? Could it be that your customer representatives were friendly, easy-going people? Or could it be that your prices are ahead of the competition? Or maybe you offered them mouth-watering perks they couldn’t get elsewhere?
If you want your customers to come back, maintain the things that made them come at first. If it is impossible to keep, say your prices, unchanged, ensure that the differences are not overwhelming.
Give Them value
Don’t expect customers to return for a product or service that adds no value to them. When you project your business to provide more value than it does, you drive both old and potential customers away.
To have your customers longing for more, ensure that the value you projected to them during your marketing campaign is what they get. Beating their expectations will even place your products top on their list the next time they or the people around them need similar products.
Treat Them Uniquely
Nobody would want to give up anything that makes them feel special – even if they have to pay for it. Your customers will surely return for more if you give them special treatment.
As an example, you can send in a ‘Thank You email after their first purchase. After a while, you may also choose to inquire about their experience with the product. Try not to market anything to them at this point, and keep your tone off the desperate zone.
Entice Them
With adequate planning and allocation, you can track your customers’ preferences and offer them sweet discounts on their next purchases. Several solutions on the internet allow you to track your customers and know what they like.
You can also offer your customers discounts on products or services that complement their first purchase. For example, if they had just purchased a mobile device from you, you can entice them with discounts on its accessories. This way, you’ll have them walk through your door whenever the need for accessories arises.
Ask Them For Feedback
Undoubtedly, that a customer leaves your business good feedback does not mean they’d return for more. However, if the means of collecting feedback from them makes it possible to know what they appreciated; as well as the things that would probably stop them from returning; you can be better equipped to bring them back.
Whatever information you receive from your customers should be utilized to improve your services. And if you inform them that the complaint they had the last time has been resolved, they’ll want to give your products another try – provided major issues are not involved.
When you adopt the following tips, be sure to have those customers trooping into your premises for another round of experience. And when they do come back, the illustrations below will show you how to automatically use your Bitrix24 CRM to resell products to customers.
The company we created this customization for often sold similar products to the same customer at different times. So we’ve created a list for the company, and it contains all the products previously sold by the company. From these products, our client can generate new deals for their individual customers.
So, here you go. The illustrations below will give you a clue of how it works:
1. On entering a deal on our client’s portal, we can see the customer’s company as well as the deals associated with them.
2. This customization involves taking the products from successfully completed deals, and storing them in the ‘list of products’.
3. For the new deal, we simply select the previously sold products from the list, and then create a new deal with them.
4. When the deal is created, and we go into the deal, we find that the contact and company details are the same, along with the selected products.
No minute of your customers’ time would be wasted when you can automatically reselect products for new deals! And EMCsoft will be glad to help you achieve this. Contact us if there’s any customization you’d have us do on your Bitrix24.
You can also watch the video below!